Willems Baling Equipment are a global supplier of complete packaging technology solutions offer space-saving packaging for voluminous products. Increased automation of the packaging process means each component, as well as the entire machine needs to be built to exact specifications so the automation process can run smoothly and uninterrupted.
The type of steel that is used in their operations is critical to achieving precision lines and bends in components and absolute reliability with strength and durability.
This is where their steel wholesaler plays a critical role. Galvano Metaal based in Eindhoven in the south of the Netherlands is always looking for ways to improve their customer service while also keeping their own operations running smoothly. Supplying to the six most southern provinces in the Netherlands and Northern Belgium, Galvano is the sole certified partner supplier for SSAB in the region which means they must ensure each customer is stocked with the right product at the exact specification, on time. This is how their relationship with Willems has evolved and come to play a critical role in their production and product innovation.
Innovation and collaboration are driving forces behind Galvano’s business and their relationship with SSAB provides them with the opportunity to offer Willems high quality, premium products that deliver cutting edge precision. The starting point between the wholesaler and the customer has been shifted, with the wholesaler playing a critical role in advising on what steel is the best fit for the job. Mark van der Velden, Sales Representative for Galvano explains:
“We don’t just deliver steel to order, we work with Willems on their specific needs; we go into detail about what they are going to use the steel for, what the end products will look like and how they will need to perform. This gives us the critical information we need to advise them on the exact sheet metal they need, down to the exact tolerances and quality.
“Many of our laser company customers have been fixed on the buying price being the most important factor, but this is no longer the case. Willems need to make consistent and precise cutting and perform complex and multiple bending on components, and SSAB Laser Plus guarantees this continuity, over and over again.
“By working with Willems to use SSAB Laser Plus we can deliver to them the specific steel weight and quality that will work best for each end product, and they know that each sheet will seamlessly work with their laser cutting machines without compromising quality. This means there are no lost working hours on manually adjusting machines for each new sheet of steel, or waste from end products that have been compromised; meaning the higher buying price of SSAB Laser Plus makes more business sense.”