SSAB's customer segments

Customer segments

The customer segments include heavy transport, construction and infrastructure, automotive, industrial applications, construction and construction machinery (including lifting cranes) and energy and material handling (including mining). In the Nordic and North American home markets, standard steel is sold to a certain extent via service centers and distributors. SSAB has its own sales channels in 50 countries.

Market segment

SSAB operates in the so-called flat carbon steel market (steel with a certain carbon content) that is rolled into sheets of varying thickness. With an annual production capacity of approximately 8.8 million tonnes of crude steel, SSAB is a smaller player on the global market, but has leading positions in four segments: Special steel (Advanced High-Strength Steel, AHSS, and toughened steel), premium steel for vehicles (AHSS), flat steel and tubular products in the Nordic region and heavy plate in North America. SSAB is also a retailer of steel and other metals via the subsidiary Tibnor and offers steel-based construction products via the subsidiary Ruukki Construction.