How we work with customers

SSAB’s business model is built on fostering close, long-term customer relationships. Through intense collaboration, SSAB continuously develops new products, applications, services and processes in order to enhance our market offerings.

SSAB works both directly with OEMs, subcontractors and end-users through our own sales force and via distributors, as opposed to many steel companies, who sell products only via distributors. We support our customers in developing better and more competitive products, helping end-users to increase productivity and thereby to reduce costs during use.

To remain at the forefront in the industry, SSAB will continue to invest in research and development, technical customer support and joint innovation initiatives to get the most out of SSAB’s high-strength and Advanced High-Strength Steels, and premium steels. At the same time, the organization strives toward superior customer experience, which means the highest standards in terms of product quality, shorter lead times, delivery performance, digital portals and channels for smooth interaction.


Development in collaboration with customers

As early as possible in the development of a new product – be it a tipper, a chute or a crane – SSAB’s qualified applications engineers work to support the customer in developing solutions that best utilize the properties of each steel grade. Close collaboration also leads to a deeper understanding of present and future customer and end-user needs, and gives us input to develop our own new products. This is how SSAB enables customers to produce stronger, lighter and more durable end-products. 

SSAB's expertise in high-strength steels is based on continuous and focused R&D. SSAB conducts market-driven research and development with a focus on process, product and application development. Relevant customer segments are identified through a structured process, where the lighter, stronger and more durable steel applications fill critical functions and add value.

SSAB's research work is governed by the mandate that SSAB's products will be the first choice for customers worldwide and will set the standard for performance in selected market segments.


SSAB Tech Support

SSAB Tech Support has a high local presence worldwide and can visit customers at short notice to solve acute problems or to initiate longer-term co-development projects. SSAB Tech Support can answer general customer questions about design, welding, forming and wear, and the team works closely with SSAB's specialist groups at the Knowledge Service Center for questions requiring more specialized expertise. Tech Support is the first contact for customers looking for technical support from SSAB.

Aftermarket business know-how

TThe aftermarket has always been an important part of SSAB’s business. Much of SSAB’s know-how comes from experience gained in the spare parts, repair and maintenance business, where new ideas are born and many new products developed. The very close connection SSAB has with our customers enables us to get feedback on how the products are being used by the end customer.

For some time now, SSAB has provided interactive tools that help customers to calculate the benefits of and support manufacturing in high-strength steels. WearCalc allows customers to quickly and easily calculate the relative service life for all Hardox wear parts of different grades so that they can choose the best grade for their needs. With the WeldCalc app, customers can calculate heat input, preheating temperatures and welding machine settings for Hardox® wear plates and Strenx® performance steels. The new BendCalc app introduced in 2019 enables customers to calculate the bending parameters for press braking of steels.


Hardox® Wearparts:

An international network for customers manufacturing parts made of Hardox® wear plate
Experience and data gained from the network are being used to further develop the offerings, including developing solutions for customers’ aftermarket needs
Hardox® Wearparts is a one-stop shop for wear parts – serving customers in the aftermarket, in industries like mining, quarrying, cement and recycling. To serve customers in these segments, SSAB’s wear steel portfolio has been broadened to include overlay and other complementary products. As part of the offering, we measure and identify abrasion on existing equipment, analyze utilization conditions and needs, and calculate advantages using new and improved tools such as 3D scanning or the WearCalc calculation tool.

Along with approximately 540 companies included in the Hardox® Wearparts network, SSAB continues to grow and develop the business worldwide.

Read more from our product pages:

Strenx performance steel

Hardox wear plate

Docol high-strength steel