Corporate identity and brands
SSAB has been in the steel business for more than 140 years. We’re proud of our strong Nordic roots, but also proud of our strong global presence. We’re global leaders in value-add, high-strength steels and offer globally recognized brands.
SSAB counts the company’s reputation and brands among our most valuable assets.
SSAB works with multiple brands and channels with a comprehensive offering in high-strength and wear steels from high-end branded products to more commercial grades.
Brand identity
We are leading the transformation in the steel industry - and our brand reflects that ambition. A transformative company needs a brand identity that tells a story of progress, breaks new ground, and accelerates premium leadership.
SSAB brand guidelines ensure consistency across every touchpoint - from marketing materials to digital platforms - while staying true to SSAB’s core values. They are the foundation for a unified, powerful presence that reinforces who we are and what we stand for.
Product brands
SSAB focuses on end users by offering clear, distinct product brands that make it easy for customers to choose the right steel for their needs.
Hardox® is a global leading brand of wear steels designed for maximum payload and longer service life.
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Strenx® is a global premium brand of high-strength structural steel. By enabling lighter constructions without compromising strength or safety, Strenx® makes it possible to increase payload and reduce environmental impact.
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Many production environments today are under pressure to produce better and faster to stay competitive. Toolox® rises to these challenges by providing a modern engineering and tool steel of unmatched hardness and toughness.
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Armox® and Ramor® steels are widely used for the protection of people and valuables in all kinds of environments all over the world. They can withstand extreme forces from piercing objects hitting the steel at high speed, as well as having the toughness needed to provide resistance against shock waves.
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GreenCoat® is the brand for innovative color-coated steel solutions for roofs, façades and rainwater systems. Widely used in architecture, GreenCoat® products come in an extensive range of colors and coatings with rapeseed oil.
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Duroxite® overlay products are designed for your most extreme wear situations with abrasion, impact, heat, metal-to-metal and erosion wear. Duroxite® fights wear for a long time thanks to its unique guaranteed wear properties down to 75% of the overlay thickness.
Find out moreBusiness development programs
The Hardox® In My Body sign on equipment or an attachment indicates that it is made from premium Hardox® wear plate. Only equipment that has been certified to meet the strictest standards of quality in design and fabrication may display the Hardox® In My Body sign. The sign is an acknowledgement of our members’ dedication to providing high-quality, high-performing, and cost-efficient products.
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A Hardox Wearparts logo on a company or their products verifies that they are certified experts in processing with Hardox® wear steel and exclusively use Hardox® wear steel in their products. These companies create the world hardest & toughest wear parts on the market.
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SSAB’s My Inner Strenx® program is created for manufacturers with a proven track record of producing stronger, more durable equipment using Strenx® performance steel, outperforming conventional solutions.
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Strenx® Certified Fabricator is a new network for manufacturers with a proven ability to provide OEMs with state-of-the-art steel components and prefabricated structures in Strenx® performance steel.
Find out moreSSAB Zero™
SSAB Zero™ is steel made using recycled steel (scrap) and fossil-free energy. It is the first commercial steel of its kind.
The fossil carbon emissions in SSAB’s production of SSAB Zero™ are less than 0.05 kg CO2e/kg steel in Scope 1 and 2 of the GHG Protocol.
Find out moreFossil-free steel
We’ve succeeded in producing the world’s first fossil-free steel. Fossil-free steel is a proof of concept and pilot delivery from SSAB. The next step is to ramp up the technology to an industrial scale, allowing for commercial volumes of SSAB Fossil-free™ steel.
Find out moreSubsidiaries
SSAB’s two largest subsidiaries have their own corporate brands:
- Tibnor is the leading Nordic supplier of steel, other metals and processing services
- Ruukki Construction has retained the Ruukki brand and logo after the combination in 2014 of SSAB and the Finnish company Rautaruukki, which used the marketing name Ruukki