SSAB Americas
Market-leading North American producer of quality steel plate and coil
Fast facts
SSAB Americas is the largest heavy plate producer in North America and has a strong position based on cost efficiency and quality.
Employees, approximately: 700
Revenue in 2025: 21,173 million SEK
Head of SSAB Americas: Tom Cox
Steel shipments in 2025: 1.8 million tonnes
No. 1 in quality, based on independent survey (Jacobson Report)
Market position
SSAB is the largest producer and supplier of carbon plate in North America, with a market share of approximately 30% in 2025. SSAB maintains a strong market position in the energy and heavy transport market segments. The US accounts for about 85% of sales, Canada 10% and Latin America 5%.
Market drivers
There is a significant need to reinvest in infrastructure in North America. This means several end-user segments, such as heavy fabrication and construction equipment, are expected to improve. Also, demand from wind energy is expected to remain positive, and the outlook for investment in line pipe projects going forward is also favorable.
Strengths
- Strong North American production base with industry-best quality and a leading cost position
- Modern steel production facility utilizing electric arc furnace (EAF), which uses 99% recycled scrap metal as raw material
- Close partnerships with end users and fabricators to develop unique customized products and solutions
Strategy
- Taking a stronger leadership position in growing customer segments, for example shipbuilding, transmission towers and heavy equipment
- Moving into new premium segments and increasing the share of premium products to 20%
- Maintaining a leading position with regard to cost, quality and customer experience on SSAB’s North American home market
SSAB Americas has responsibility for sales of heavy plate in North America and for the scrap-based steel and plate production in Montpelier, USA. SSAB Americas focuses on a high level of customer service and quality, as well as maintaining the lowest production cost. Over the past 5 years, SSAB Americas has obtained the highest customer score in the industry with regard to quality, service and overall satisfaction.1)
SSAB Americas’ operation, based on electric arc furnace (EAF) is highly productive and low-cost, with a continuous improvement program in place. Recently, more advanced digitalization has further improved EAF productivity, which has resulted in on-time cost savings for power, as one example. With the production of SSAB ZeroTM since 2023, SSAB Americas enables SSAB’s offering within decarbonized steel.
The strategy also aims to increase the growth of premium products for the energy and infrastructure segments as well as for heavy transport, which includes railroad cars and shipbuilding.
1) Jacobson Plate Survey, 5-year average.
SSAB Americas
Shipments
- Cautious market
- Planned maintenance impacted Q3/24
Operating result
- Prices -9% vs Q3/24
Customers and end-users
SSAB Americas manufactures a wide range of quality steel plate products including advanced high-strength steels that are used in various industries. SSAB Americas sells products both directly to end customers and to steel service centers.
SSAB Americas’ main customer segments:
- Energy
- Heavy transport
- Construction
- Infrastructure
- Heavy equipment
Products
SSAB Americas produces heavy plate and coils. SSAB Americas’ steel is 100% recyclable and is made from 99% recycled materials. The durability and high strength of plate and coil produced by SSAB Americas means it lasts a long time, adding years to the lifecycle of products made using SSAB Americas’ steel and reducing customers’ carbon footprint. This long-lasting steel is used for applications such as transportation, where end users can enjoy reduced fuel consumption, and in the energy sector, contributing to the transition to, more renewable energy resources like wind power.
In 2023, SSAB’s Iowa facility became the first in the world to produce SSAB ZeroTM, made from recycled steel. It has near zero CO2 emissions during steel production, without mass balancing allocation of CO2 emission reductions or carbon emission offsetting.
Competitors
Nucor, Cleveland-Cliffs, Orion, Algoma Steel and imported products.