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Tibnor

Leading Nordic supplier of steel, other metals and processing services

 

Tibnor distributes steel and other metals to various industries in the Nordics and Baltics. Tibnor offers a complete range of steel, metals and related processing services in line with customer needs. Tibnor plays an important role in securing SSAB’s leadership in the home market, where distribution channels constitute more than half of the Nordic steel market. 

Tibnor has built a strong brand through an extensive product offering and strong focus on value-adding processing services, as well as efficient logistics and customer service solutions. Tibnor’s presence and way of working in the Nordics and Baltics is unique, and allows more efficient resource balancing between units in different countries.

 
 

Fast facts

Number of employees: Approximately 1,100
Sales in 2017: SEK 7,821 million
Share of SSAB Group's total sales: 11%
Share of SSAB Group´s total EBITDA: 4%
Head of Tibnor: Mikael Nyquist (1963), President

Strengths

  • Unique footprint and presence in the Nordics 
  • Highly-skilled employees with a drive for solving customer needs
  • Extensive product range and specialized processing services combined with logistics expertise, strong distribution network and modern customer service solutions 
  • High delivery accuracy and short lead-times with services that help customers to improve their flows
  • Close collaboration with strategic suppliers and key customers

 

Strategy

  • Winning market shares through the broadest product offering in the Nordics
  • Growing parts business volumes through a specialized network of processing units
  • Continued development of value-added offering focusing on customer value
  • Leveraging digitalization and automation 
  • Creating one Tibnor: utilizing competencies, best-practices, assets and purchasing power across the  Nordics – being a strong partner to customers and suppliers

 

Customers and end-users

Tibnor’s customers are Nordic and Baltic industrial companies who use steel and other metals in their manufacturing processes and/or end products. Key segments are the following:Key segments are:
  • Subcontracting 
  • Engineering
  • Automotive, including heavy vehicles
  • Construction
Tibnor has approximately 10,000 customers in the Nordics and Baltics in various industries and the customers include everything from large OEMs to small and mid-size companies.
 
The distribution and processing business accounts for about 85% of sales, with direct mill supplies accounting for the remaining 15%.
 

Products and services

SSAB’s product range represents approximately 45% of Tibnor’s sales. Other suppliers’ commercial and special steel products distributed by Tibnor include engineering steel and long products such as beams, merchant bars and hollow sections used for building purposes, as well as rebars for the construction industry. Stainless steel and non-ferrous metals, mainly aluminum and copper, account for approximately 20% of sales.

As a steel distributor, Tibnor is a logistics expert with a well-established distribution system that works with different logistics flows. Logistics solutions range from 24-hour stock deliveries to individual material flows designed to meet customer needs. For customers, this means that materials are delivered at the right time and at the right quality.

Tibnor processes all product groups supplied to the market. Tibnor’s machinery and equipment are specialized in different materials, which enables it to meet very complex customer needs. Tibnor has three processing units in Finland, five in Sweden, three in Norway, as well as units in Denmark and Lithuania.

For the customer, outsourcing non-core competencies to a professional, specialized processing partner means an ability to increase overall profitability and competitiveness. Customers save investment capital, improve production efficiency, increase flexibility, cut material wastage and can improve end-product quality.

Tibnor also offers a variety of contact points and service solutions for the customers. Customers can choose between using e-services, EDI (electronic data interchange), Webshop or personal service. This makes it easy for customers to choose materials, create offers, place orders, access documents or work with automated solutions. 

 

General market conditions and demand

Nearly 55% of all steel delivered in the Nordic region is supplied through distributors, which represents around 4 million tonnes. Value-adding services are of increasing importance for industrial customers, who increasingly focus on their core activities. The manufacturing industry in the Nordic region is characterized by a high degree of exports, hence the status of the global economy is an important factor for demand.

 

Market areas and market share

Tibnor has a strong presence in the Nordic region, with Sweden accounting for about half of the sales, followed by Finland and Norway, both at about 20%, and then Denmark and the Baltics.

Tibnor has a share of around 20% of the Nordic distribution market.

 

Competitors

Competitors include BE Group, Stena Stål, Norsk Stål and Kontino, as well as a number of national local companies and niche players.