How we work with customers

How we work with customers

SSAB’s business model is built on fostering close, long-term customer relationships. Through intense collaboration, SSAB continuously develops new products, applications, services and processes in order to enhance our market offerings.

SSAB works both directly with OEMs, subcontractors and end-users through our own sales force and via distributors, as opposed to many steel companies who sell product only via distributors. We support our customers in developing better and more competitive products, helping them to increase productivity and thereby to reduce costs during use.

To remain at the forefront in the industry, SSAB will continue to invest in research and development, technical customer support and joint innovation initiatives to get the most out of SSAB’s high-strength and advanced high-strength steels, and premium steels. At the same time, the organization strives toward superior customer experience, which means the highest standards in terms of product quality, shorter lead times, delivery accuracy, digital portals and channels for smooth interaction.

Development in collaboration with customers

As early as possible in the development of a new product – be it a tipper, a chute or a crane – SSAB’s qualified applications engineers work to support the customer in developing solutions that best utilize the qualities of each steel grade. This is how SSAB enables customers to produce stronger, lighter and more durable end products. 

SSAB Shape combines premium steel products with engineering and processing services offered through our own Shape Centers and a worldwide network of processing partners.

  • Customized product development and engineering
  • Extensive design support and prefabrication services
  • Reliable, tailor-made logistics and stock services

With an extensive network of local service centers, SSAB provides prefabrication and steel processing services so customers can focus on their core business. Our service centers can supply slit coil, cut-to-length plate and other formats according to customer specifications. This is how we help our customers to improve their production efficiency, reduce material waste and improve end product quality.

SSAB Tech Support
SSAB Tech Support has a high local presence worldwide and can visit customers at short notice to solve acute problems or to initiate longer-term co-development projects. SSAB Tech Support can answer general customer questions about design, welding, forming and wear, and the team works closely with SSAB's specialist groups at the Knowledge Service Center for questions requiring more specialized expertise. Tech Support is the first contact for customers looking for technical support from SSAB.



Balanced project portfolio

To remain a market leader in high-strength steels, SSAB recognizes the necessity of long-term development. Long-term projects can last as long as five to ten years.

Development projects begin with specific customer requirements, changes in the outside world, market analysis or develop around basic research on the steels' core properties. SSAB strives for a good balance between these categories.


Aftermarket business know-how

The aftermarket has always been an important part of SSAB’s business. Much of SSAB’s know-how comes from experience gained in the spare parts, repair and maintenance business, where new ideas are born and many new products developed. The very close connection SSAB has with our customers enables us to get feedback on how the products are being used by the end customer.

Hardox® Wearparts:

  • An international network for customers manufacturing parts made of Hardox® wear plate 
  • Experience and data gained from the network are being used to further develop the offerings, including developing solutions for customers’ aftermarket needs

Hardox® Wearparts is a one-stop shop for wear parts – serving customers in the aftermarket, in industries like mining, quarrying, cement and recycling. To serve customers in these segments, SSAB’s wear steel portfolio has been broadened to include overlay and other complementary products. As part of the offering, we measure and identify abrasion on existing equipment, analyze utilization conditions and needs, and calculate advantages using new and improved tools such as 3D scanning or the WearCalc calculation tool. 

Along with the more than 480 companies included in the Hardox® Wearparts network, SSAB continues to grow and develop the business worldwide. 

Read more from our product pages: 

Strenx performance steel

Hardox wear plate

Docol high-strength steel