This award is made each year based on the criteria that a website provides a superior customer experience, and utilizes technology in innovative ways to create good external experience and internal function.

“We are of course very pleased and proud to receive this recognition,” said Kimmo Kanerva, head of Customer Relations Management (CRM) and Digital development at SSAB. “We have already seen the benefits of this new platform, our customer contacts are 4-times higher compared to our old website. This is really a strong platform for personalized interaction that helps to win loyal customers.”

Lene Sunnegård (SSAB), Rikard Jevinger (Pyramid), Kimmo Kanerva (SSAB), Cristoffer Crusell (Pyramid) accepted the award at the Digital Marketing Summit in Copenhagen.
Lene Sunnegård (SSAB), Rikard Jevinger (Pyramid), Kimmo Kanerva (SSAB), Cristoffer Crusell (Pyramid) accepted the award at the Digital Marketing Summit in Copenhagen.

SSAB websites have more than 2 million visitors on a yearly basis. The web is the most important source of technical information and acts as an important contact point towards sales.

“We have written a B2B industry history by developing a new comprehensive global web solution in such a short time and incredibly large scope. We made tremendous improvements in customer experience. We created an omnichannel experience which has combined print and online into a seamless flow for customers. The same information is used from a single source for newsletters, the web and printed product datasheets,” said Kimmo Kanerva.

Our new website brings SSAB closer to our customers. Each country website features only the local product offering and offers direct contact to the right sales person. Sitecore is the technical platform for the SSAB website and is used by 4,400 leading brands around the world.