Since 2016, Betonstar has been a qualified member of the My Inner Strenx® program. As such, their concrete boom pumps that have been certified by SSAB display a decal with the My Inner Strenx® logo and a unique, traceable ID. This sign assures its users that the product is made to the highest standards using Strenx® steel and is optimized to be strong and light for demanding applications.
The program brings value both to Betonstar and to its own customers. Işıl Köker, purchasing manager at Betonstar, has this to say:
“With the traceability IDs, we can trace all the components of our concrete pumps, which manufacturer they came from, who welded them, and who operated them. The My Inner Strenx decal on a used product makes it attractive and gives it a higher resale value, because it shows that you’re buying a reliable product that was manufactured using a reliable production process.”
For Betonstar, this benefit is crucial in the newer markets the company is entering. “We notice that end users recognize the quality of SSAB products, so the label on our concrete pumps actually helps to improve our growth and reputation on the market,” Köker says.
Betonstar’s R&D manager appreciates the close technical support they get during the design process.
“For instance, with SSAB’s help we can plan ahead to form the sheets during production,” he says. “With SSAB's technical support, we can achieve the advantages of these sheets with fewer tests and less waste. SSAB can even do the calculations for us when welding the sheets! And SSAB has supported us in every area from day one.”