Vision and values
SSAB's vision is a stronger, lighter, and more sustainable world.


A stronger, lighter and more sustainable world

Together with our customers, we will go further than anyone else in realizing the full potential of lighter, stronger and more durable steel products.


Our values form the guiding principles of our company.

They shape our culture and characteristics. They serve as a compass for our actions and behavior, and describe what we stand for.
Values guide us daily in making the right choices and doing the right things.
SSAB values: The customer’s business in focus

The customer’s business in focus

  • We constantly listen to and understand our customers’ needs
  • We aim to always take an active, long-term interest in our customers’ business
  • We want to earn our customers’ trust
  • We want to be our customers’ innovation partner
SSAB's values: Taking responsibility

Taking responsibility

  • We build strong, long-lasting relationships by being professional, cooperative and honest
  • We keep our promises
  • We work safely and responsibly
  • We respect people and strive for diversity
SSAB's values: Exceeding expectations

Exceeding expectations

  • We are dedicated, ambitious and proud of what we do
  • We are straightforward, results-oriented and quickly take action
  • We don’t do things that don’t create value for our stakeholders
  • To achieve top performance, we always challenge ourselves and further enhance our expertise