Leading Nordic-based premium steel producer of high-quality strip, plate and tube products
SSAB Europe is a leading premium producer of high-quality steel strip, plate and tube products. The division stands out from other steelmakers through its know-how of production processes,applications of high-strength steels and value-added services.
Number of employees: Approximately 6,800
Sales in 2018: SEK 32,796 million
Share of SSAB Group's total sales: 36%
Share of SSAB Group's total EBITDA: 46%
Head of SSAB Europe: Olavi Huhtala, EVP
Steel shipments 2018: 3.6 million tonnes
SSAB Europe is a market leader in the Nordic home market region, with a complete portfolio of high-quality steel products and support services including strong technical customer support. SSAB Europe’s market share in the Nordics is 40-45%. SSAB Europe has a leading position in selected Advanced High-Strength Steel (AHSS) applications for the global automotive industry. Strong brands and new GreenCoat® eco-friendly coating systems have also given SSAB Europe a leading position in color-coated products. SSAB Europe has an extensive portfolio of tube products. The Nordic countries account for about 50% of sales, the rest of Europe for about 40% and the rest of the world for about 10%.
Key drivers of SSAB Europe’s business are the continued demand for more sustainable and efficient solutions in various steel-using industries like automotive and construction. New safety regulations, emissions caps and a shift to electrical vehicles are all trends that increase the demand for high-strength steel in the automotive industry.
SSAB Europe has close, long-term customer collaboration enabling customer specific designed solutions through superior manufacturing technology, material expertise and optimised logistic solutions. SSAB Europe's main strength is our ability to offer our customers steel products of superior performance and quality compared to many competitors’ products, complemented with high quality customer service and support.
- Market leader in the Nordic countries
- Close collaboration with and long-term commitment to customers to create a superior customer experience
- Extensive product portfolio with unique premium steels and strong product brands
- Steel products tailored to customer-specific needs
- Leading technology and materials expertise, application know-how
- Customer support services
- Strong partner and distribution networks
- Flexible production capacity
The Nordic region home market is core to SSAB Europe’s strategy and the goal is to continue developing this market by focusing on product offerings while maintaining the division’s position as the most reliable supplier and customers’ first choice.
Another important strategic focus area is the continued focus on mix improvement including premium products and value adding sales. In premium products, SSAB Europe continues to focus on the global automotive industry and to grow in other selected areas of application (e.g. construction) with unique premium steel products promoting sustainable solutions.
SSAB Europe aims to improve the product mix to 40% of premium products in 2020, compared with 30% in 2017 and 36% in 2018. Key initiatives for non-automotive premium are to further promote end-user benefits with our premium products and to enhance collaboration with multi-channel distributors, e.g. SSAB Laser® Certified Partner network expansion.
Continuous improvement in efficiency and productivity are also an important part of SSAB Europe’s strategy. SSAB Europe focuses on a competitive and flexible production system, and on optimized utilization of production assets as well as an optimized product portfolio.
- Safety always comes first
- Strengthen market leadership in the Nordic home market
- Improve the premium mix in the product portfolio, 40% by 2020
- Grow sales of advanced high-strength steel (AHSS) to the automotive industry
- Continued focus on developing product and service offering
- Improve efficiency and productivity, along with quality and delivery accuracy, through continuous improvement
Customers and end-users
SSAB Europe’s extensive product portfolio allows the division to serve customers in diverse segments and in a wide range of applications. SSAB Europe sells products directly to end customers and to service centers and distributors. SSAB Europe supplies different steel grades to major OEMs in the automotive and heavy transport sectors. These manufacturers are seeking the benefits of lightweighting and more efficient fuel consumption. Heavy plates are used extensively in the Nordic markets and within Europe in the marine and energy sectors, while color-coated materials are used primarily by manufacturers of steel roofing and rainwater systems, particularly in the Nordic and Eastern European markets. The division also sells its products to major agricultural machinery makers.
SSAB Europe’s main customer segments:
- Building construction & infrastructure
- Industrial applications
- Heavy transport (incl. marine)
- Construction machinery
- Service centers
Products and services
SSAB Europe has a broad product offering through internationally well-known product brands. Yield strength classes of hot-rolled products up to, but excluding, 690 MPa. (Steel grades of 690 MPa and above in hot-rolled products, other than automotive, come under SSAB Special Steels’ product offering.) Cold-rolled and galvanized products are available in tensile strengths ranging from 200 to 1,700 MPa. SSAB Europe’s product offering also includes customized products for diverse uses from mild deep drawing steel to ultra-high-strength steels. In addition, SSAB Europe can provide leading color-coated products designed for specific needs based on many different coating systems and various specially-developed base steel grades. SSAB Europe offer includes also cut-to-length and slit materials.
SSAB Europe’s premium products are designed to deliver sustainable environmental benefits compared to standard products in the marketplace. They include a range of branded products that offer enhanced value to customers through tighter tolerances, improved material properties and refined composition – such as GreenCoat® products, Docol® automotive steels or SSAB Laser®. As an example, automotive manufacturers are calling for lightweight, durable materials with bifacial environmental properties that are manufactured with resource efficiency. SSAB Europe’s cold-rolled AHSS helps to make it possible to develop safer and lighter vehicles with lower emissions. SSAB Europe also develops new functional surface coatings that lower energy consumption and maintenance costs, improve surface durability and extend the lifespan of buildings.
Customers can obtain steels in the formats that best meet their needs. SSAB Europe’s service offering includes technical advice and workshop support, training and more.
SSAB Europe’s branded products:
• SSAB Boron®
• SSAB Domex®
• SSAB Form
• SSAB Laser®
• SSAB Weathering
• SSAB Multisteel
The full range of products includes the following
• Hot-rolled plate products
• Hot-rolled strip products
• Cold-rolled strip products
• Metal-coated strip products
• Color-coated strip products
• Tubes and sections
• Infrastructure products
• Cut-to-length and slit products
SSAB Europe’s main production sites are located in Raahe and Hämeenlinna (Finland), and in Luleå and Borlänge (Sweden). Production is based on integrated blast furnace processes. SSAB Europe’s steel mills have an annual crude steel production capacity of 4.9 million tonnes.
Other production sites include the color-coating lines in Finspång (Sweden) and Kankaanpää (Finland). The division also has tube production in Hämeenlinna, Lappohja, Oulainen, Pulkkila and Toijala (Finland), as well as processing sites in the Netherlands, Norway, Italy, Poland, Sweden and the UK.
SSAB Europe’s setup enables, over time, high availability, short delivery times, advanced logistics services with high delivery performance and a high degree of flexibility to meet customer needs, particularly in the Nordic region.
SSAB Europe is committed to sustainable production. Our key focus is on reducing CO2 emissions and purchased energy, improving residual utilization and enhancing overall production efficiency. Long-term, SSAB is working towards a fossil free steelmaking process through the HYBRIT initiative with the goal to being fossil-free by 2045.
SSAB Europe’s main competitors include ArcelorMittal, Dillinger, Salzgitter, ThyssenKrupp, Tata Steel Europe, US Steel and Voestalpine.