Market-leading North American producer of quality steel plate and coil
Number of employees: Approximately 1,250
Share of SSAB Group's total EBITDA: 44% (2019)
Sales in 2019: SEK 17,460 million
Head of SSAB Americas: Charles Schmitt, EVP
Share of SSAB Group's total sales: 23% (2019)
Steel shipments 2019: 2.0 million tonnes
The foundation of SSAB Americas’ strategy remains unchanged, with a focus on a high level of service and superior quality, while maintaining the lowest cost position and the most flexible setup in the market, as well as leadership in safety. SSAB continues to invest in more advanced production capacity; therefore, a higher share of the production capacity in North America will be allocated to high-strength steels (sold by SSAB Special Steels) and premium products in the future. This will strengthen the overall product mix of the SSAB Group.
Against this backdrop, SSAB Americas has developed a new go-to-market and service model, targeting a diverse customer base with a higher share of fabricators and OEMs than today. At the same time, the portfolio of products and services will be differentiated to facilitate more growth of premium volume, such as products targeted to the energy, offshore, and railway and shipbuilding segments.
There are some positive factors for the mid-term outlook for plate demand, as there is a significant need to reinvest in infrastructure in North America. If more investments materialize, several end-user segments, such as heavy fabrication and construction equipment, are expected to improve. Also, demand from wind energy is expected to remain positive, and the outlook for investment in line pipe projects going forward is favorable.
SSAB Americas produces heavy plate and coils. SSAB Americas’ steel is 100% recyclable and is made from 94% recycled materials. The durability and high strength of plate and coil produced by SSAB Americas means it lasts a long time, adding years to the lifecycle of products made using SSAB Americas’ steel and reducing customers’ carbon footprint. This long-lasting steel is used for applications such as transportation, where end users can enjoy reduced fuel consumption, and in the energy sector, contributing to the transition to, more renewable energy resources like wind power.
In 2016, SSAB Americas launched EcoSmart, an innovative customer awareness program designed to showcase SSAB’s commitment to sustainability. Nearly 50 customers have been onboarded to the program since its inception. Customers participating in the program receive products and documentation marked with the EcoSmart label, and confidence that SSAB is an environmentally responsible supplier.