Webinar

Decarbonizing steel: From plans to production in a changing regulatory landscape

October 15, 2026 15:00 CESTEnglish
60 Min
Decarbonization is moving from plans to production. Our investment projects are advancing and the SSAB Zero™ product range is expanding. At the same time, CBAM (Carbon Border Adjustment Mechanism) and ETS (Emissions Trading System) are changing the economics of steel.

For steel users, this raises increasingly practical questions: What low-emission steel is available today? What will be available next? What does CO₂ reduction actually cost and how should companies prepare? 

Join us for a practical update on SSAB’s transformation, the expanding SSAB Zero™ offering, the economics of CO₂ reduction, and the regulatory changes reshaping the steel market. 

During this webinar, we will cover: 

  • Transformation update. The start-up of our Oxelösund EAF, including the new quenching line, and when different products will be available, as well as current developments at our Luleå site. 
  • SSAB Zero™ product range. What is available today, and how the product range and available volumes will develop over the coming years. 
  • Cost of CO₂ reduction. We compare the cost of CO₂ reduction using SSAB Zero™ with other decarbonization alternatives and discuss what this means from a customer perspective. 
  • Regulatory landscape. What CBAM, ETS and other EU measures mean for the steel market, and how regulation is changing the economics and competitiveness of conventional and low-emission steel. 
  • Customer examples. Practical examples of how customers are using SSAB Zero™ to reduce the carbon footprint of their products and value chains. 
  • Guest speaker: Thule. Matilda Isaksson, Sustainability Director at Thule, shares experiences from the outdoor and car accessories manufacturer 

Whether you are just starting to decarbonize or already well underway, this webinar will give you a clearer picture of where the steel industry stands today and what the next phase of the transition could mean for your business. 

The webinar is free of charge. With several sessions available, please select the date that best fits your schedule. If you cannot join live, a recording will be shared with all registrants. Feel free to forward this invitation to interested colleagues. 

Register now

This webinar is available on October 8 at 3 pm, October 9 at 9 am, October 14 at 9 am and October 15 at 3 pm. We will also broadcast it in Swedish on October 8 at 9 am and October 16 at 3 pm.  
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Speaker
Thomas Hörnfeldt
Vice President Sustainable Business, SSAB

Thomas has unique insights in how to incorporate sustainability into the business model of the organization. He has an MSc from Stockholm Technical University and an MBA from Uppsala University. He has vast experience in general management & sales, market intelligence as well as sustainability.

 

Speaker
Jonas Larsson
Head of Environment, SSAB Sweden

Jonas Larsson is responsible for product-related environmental issues such as life cycle analyses (LCA), environmental product declarations (EPD), as well as environmental goals and follow-up within SSAB. He has worked at SSAB for more than 20 years and also has a degree in mechanical engineering.

Speaker
Johan Anderson
Market development, SSAB Special Steels

Johan Anderson is an inquisitive person, which has led him into a range of different management positions in sales, marketing, business development and product selection. Currently he is working with global strategy projects within SSAB.

Speaker
Madhu Sayeenathan
Head of Business Innovation, Intelligence & Sustainability, SSAB Europe

Madhu is a Metallurgical Engineer with an executive MBA and about 20 years of international steel industry experience. He drives the business development of SSAB Zero™ in SSAB Europe. His team leverages market intelligence to analyze industry trends and assess their future impact on the company’s strategy and operations. His team is also responsible for developing a pipeline of strategic growth initiatives informed by customer insights and market dynamics.

Speaker
Johan Lundin
Head of Marketing, SSAB Europe

Head of Marketing at SSAB Europe with extensive experience in B2B marketing, brand development, customer engagement, and transformation projects across the European steel industry.