"The competition inspires everybody involved to develop better steel. The entries that make it to the final are also good examples to have with us when we meet clients," he explains.
Kenneth specialises in the needs of the automobile industry. This entails attending seminars and other large events regularly.
"The interest in our engineering and technology courses is growing steadily," continues Kenneth. "Being able to show what our customers have created using our best products is greatly appreciated. All nominations for The Swedish Steel Prize are good examples in such contexts."
Kenneth is convinced that the use of advanced high strength steel will increase in tact with the growing interest in electric and hybrid vehicles. The stronger steel types offer new opportunities to decrease weight and save on energy consumption while making it possible to improve crash protection.
Around 50 nominations have been made since The Swedish Steel Prize began, but Kenneth has a personal favourite:
The roll-formed safety profiles on the Fiat Punto helped the car get full pot in the crash tests," he says. "It won The Swedish Steel Prize 2006 and is a prime example of the advantages of advanced high strength steel.