Global leadership in high strength steel
Leadership in high strength steel will be maintained by continued focus on R&D and by continual development of competencies in high strength steel.
Top competence in the development of applications
SSAB develops new fields of application to provide productivity and environmental advantages for the customers. SSAB has top competence in this area and develops steel applications in close collaboration with the customer.
Proximity to the customer
Location near the customer is a major prerequisite for identifying the customer’s future needs. With local sales organizations, SSAB has an open ear for customer needs. In addition, SSAB has a network with meeting points where awareness can be increased for the possibilities of high strength steel.
Trademark strengthening
SSAB products are characterized by high strength, durability and formability. SSAB has created profiled trademarks that match the characteristics of various steel products: Domex, Hardox, Docol, Weldox, Prelaq, Armox, and Toolox.
Strong position in the home market
For strip products, the cost factor is important in a close-to-customer production. That is why SSAB works continually to develop the company’s strong position in the home markets of Scandinavia and North America.