WINNER. Labrie Environmental Group, Inc. was winner of Swedish Steel Prize 2009. SSAB CEO Olof Faxander revealed the jury’s verdict at the China Theatre in Stockholm. Two very happy representivs of the canadian company entered the stage.
– I hoped very much that we would win, but I really did not expect this. So I am very surprised – and very happy!” said Jean Bourgeois, CEO of winning Labrie Environmental Group, Inc.
– I realised that we had won when the word “holistic” came up in the motivation that was read out before the announcement of the winner. Our project has a really holistic approach. Our truck has not only become lighter and stronger, we have achieved much more. Longer lifespan and shorter time of production are parts of that, said Jean Bourgeois.
He was still shaken by the flashlights and the sudden attention during the prize giving ceremony on the stage of the China Theatre in Stockholm.
Éric Tremblay, vice-president of Sales and Marketing at Labrie Environmental Group, expects a lot of attention around the Swedish Steel Prize in North America:
– I think that many people will be very curious about our solution and the prize, both in Quebec and in our market in Canada and the US. That will of course be good for us – and for the prize itself.