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SSAB in brief

SSAB´s vision – a stronger, lighter, and more sustainable world

SSAB is a highly-specialized global steel company driven by close customer relationships. SSAB develops high-strength steels and provides services for better performance and sustainability.

The company is a leading producer on the global market for Advanced High-Strength Steels (AHSS) and Quenched & Tempered Steels (Q&T), strip, plate and tubular products, as well as construction solutions. SSAB’s steels and services help to make end products lighter and increase their strength and lifespan.

SSAB has a cost-efficient and flexible production system. SSAB’s production plants in Sweden, Finland and the US have an annual steel production capacity of 8.8 million tonnes. The company also has capacity to process and finish various steel products in China, Brazil and many other countries. In Sweden and Finland, production is integrated into a blast furnace process. In the US, electric arc furnaces are used for a scrap-based production process.

SSAB is listed on Nasdaq Stockholm

SSAB is listed on Nasdaq Stockholm (Large cap list)

SSAB has a secondary listing on Nasdaq Helsinki.

  • Headquarters in Stockholm, Sweden
  • President & CEO Martin Lindqvist
  • SSAB employs approximately 16,000 people in 50 countries
  • Net sales 2015: SEK 57 billion (60 billion pro forma in 2014)

We are unique

  • Global leadership in value-added high-strength steels
  • Most innovative services and applications
  • Home-market leadership in the Nordics and US
  • Long-term customer relationships
  • Strong end-user focus
  • Globally recognized brands

Corporate identity and brands

SSAB counts the company’s reputation and brands among our most valuable assets. All company brands share the same parent brand: SSAB.

Learn more

Corporate identity and brands

SSAB counts the company’s reputation and brands among our most valuable assets. All company brands share the same parent brand: SSAB.

SSAB stands for sustainability and performance. We work together with our customers to develop new and better solutions in all parts of the value chain. Our ultimate goal is to improve the sustainability and performance of our customers’ products and processes. 

SSAB works with multiple brands and channels, with a comprehensive offering in high-strength and wear steels from high-end branded products to more commercial grades. The 2014 merger with Rautaruukki has broadened SSAB’s product portfolio and enabled the development of a multi-channel strategy.

Product brands

SSAB has a strong end-user focus and a product brand strategy that allows customers to benefit from strong product brands.

SSAB has two power brands:  Hardox and Strenx, which both have a unique global market position. 

  • Hardox is a global leading brand of wear steels designed for maximum payload and longer service life
  • Strenx is a brand covering structural steel products designed for sustainable and lightweight solutions 

Hardox in My Body:

This logo on a product verifies that it's been manufactured using Hardox wear steel and not an inferior imitation.

My Inner Strenx:

My Inner Strenx represents a quality certification for applications that use Strenx steels.

SSAB also has a wear steel brand, Raex, that is sold through distributors.

SSAB’s targeted product brands include: Docol, Toolox, Armox and GreenCoat. 

Additionally, five product groups have SSAB in their name:  

  • SSAB Domex
  • SSAB Form
  • SSAB Weathering
  • SSAB Boron
  • SSAB Laser Plus

For more information about the product brands > www.ssab.com

Brand management structure
 
SSAB’s two subsidiaries have their own corporate brands:

  • Tibnor is the leading Nordic distributor of steel and non-ferrous metals
  • Ruukki Construction has retained the Ruukki brand and logo after the merger in 2014 between SSAB and Finnish company Rautaruukki, which used the marketing name Ruukki
SSAB's story starts from 1899 when the Domnarvet Ironworks began manufacturing strip.